By Tiffanie Wen
New high-profile technologies have the potential to revolutionize the way we work and play. The latest innovations are even impacting the way we dress, as traditional garments are now being reborn as tech tools. Today’s athletic wear, for instance, features built-in heart monitors and high-tech fabrics that influence temperature. Accessories, like bracelets and watches, are capable of tracking fitness progress, monitoring health and answering phone calls—all hands-free.
Renowned fashion designers are also getting in on the technical trend. Diane von Furstenberg teamed up with Google Glass to create a limited-edition line of sunglasses and eyeglass frames that are compatible with the new eyewear technology. Meanwhile, other companies like Pebble and Martian have developed smartwatches that combine technology with sleek, sophisticated style, creating truly refined products for everyday use.
By making technology fashionable, these companies and others are addressing a rather large concern among fashionistas and industry insiders alike, who question the general public’s interest in wearing such futuristic devices. Luckily, it seems that the wearable technology industry—slated to reach $50 billion in the next five years—is responding in kind.